This is a new version of the phrase mission statement. These are normally vague and cheesy goals/objectives that cannot be measured.
It's similar in principle to family values but not quite as sinister.
Synonyms for core values
On this page, you will find 30 slang terms related to core values. Some of the top words include: quixotic, paradox, unpossable, Mish, Training Issue, and 25 more.